Practical Coasters for Promotion
Next time when you’re having a quiet drink at the pub, please don’t forget to look more closely at the table in front of you because the most powerful branding device in the room is sitting right in front of you. Promotional coasters are one of the cheapest items available on our website, but that doesn’t mean they aren’t a great tool used the right way to deliver a mess of messages.
When people relax and start to have a good time the subtle yet in your face message which is printed on each coaster on the bar or on the table is likely to catch much more attention. People may not even aware of the fact they are scrutinizing the message and that it is having a subtle yet undeniable effect on them. It is this effective branding and message delivery which is one of the main reasons that custom printed coasters have long been a successful way in which marketers in many industries connect with people enjoying the hospitality of an entertainment establishment.
The beer companies are the main party to take advantage of coasters. Think about the many times that you consume a drink or beverage and the locations in which this consumption takes place. For example, there are many ways and places around the office in which a coaster can come in handy. Not only do coasters have a useful role to play in the average day – that of absorbers of condensation which might otherwise mark a wooden surface or leave an unsightly ring on a desktop, the addition of a printed message means that it is unavoidable that people will notice these items which like mouse mats take advantage of the highly visible space on top of a desk.
Of course people are used to traditional cardboard coasters and many people consider them to be the best style to go with as they’re cheap to produce and can be disposed of with a minimum of fuss afterwards and replaced with a new item at a cost of only cents per item. Buy higher end coasters are also available like bamboo coasters which advertise your company’s eco friendly credentials or stainless steel coasters which can be laser engraved with your logo and message and make a stylish statement as either a corporate gift or as an accessory for the office boardroom.
So, we are confident to say that the classic promotional products are really a practical and cost effective way to promote your brand more widely.