Promotional Strategy ‘Pancake Wear’ For IHOP
Promotional products firm based in Los Angeles has connected with IHOP to create the notable pancake house chain’s 2018 Winter Pancake Wear Collection. With prices ranging from $5 to $65, the line of logoed apparel and accessories includes everything from cheery holiday sweaters, tote bags with cheeky phrases and comfy pancake-themed socks, to sweatshirts, trucker hats, lounge pants, onesies and retro-inspired T-shirts.
“We are addicted with the chance to work with IHOP,” Brett Marz, co-founder of BAMKO, said in a statement. “IHOP is all about doing the unexpected, which matches so well with our mission at BAMKO, and is what makes this an exciting collaboration. Together, we’re going to create unique and innovative promotional items that further enhances the already iconic IHOP brand and invigorates the legions of passionate IHOP fans all over the world.”
The promo collection carries a charitable intent too. During the 2018 holiday season, a portion of the proceeds from the sale of every lounge pant and onesie will benefit children’s health and wellness charities, including Children’s Miracle Network Hospitals.
BAMKO, which is owned by publicly-traded Superior Group of Companies, expects to add new promotional giveaways throughout the months ahead. Also notable for promo professionals: Product pages in the Pancake Wear store prominently feature a link that tells California residents to click for warnings required by Prop 65, which is product safety legislation that applies in the Golden State.
With reported 2017 North American promotional product revenue of nearly $80 million, BAMKO ranks 25th on Counselor’s new list of the biggest distributors in the industry. The firm debuted on the Top 40 list in 2018, and has driven growth organically and through acquisitions, including the acquiring of former Top 60 distributor Tangerine Promotions.