The Right Logo for Your Promo
Have you ever heard of soap made from beer? What would persuade you to try? Sometimes all it takes is a well-brewed brand to sell an unusual product. This month, we’re launching a creative contest for the company commander Flex logo. You guessed it, Commander Flex is a unique company that makes soap out of beer (plus other ingredients).
The soap company expressed the need for an ultra-masculine logo, but with a playful sense of humor. 12 designers showered the company with logo designs and ideas, but only one wrestled its way to the finish line! Looking at three of the top designs below on custom full-color rally towels, so, who do you think will win the first place?
There are a huge number of ways this design could be improved to work even better for the best promotional products! There are over 11 colors in this logo, not to mention a very busy background on some of the letters. However, Commander Flex can further improve their logo by implementing the design strategy discussed above, including limiting the palette of logos! The other two, despite their clever designs, are not interesting enough for competitors.
Without any context, it would be easy to assume that this logo could be for a gym, a new protein powder, or even a tough new training camp! It doesn’t quite make the reach all the way to “beer soap” and that’s something to keep in mind! No matter how good you are at flexing your design skills, your logo needs to communicate to your audience and make memorable first impressions.
The design gifts, boasting strong reds and blacks, combined with the astute posing of the mascot, immediately and forcibly calls to mind Russian Propaganda posters from the 1920’s and 1930’s. When working with potential design ideas, get them reviewed by a variety of audiences to be better realize of what your design is actively saying or contributing to your brand. After all, you don’t want your brand to end up on a list of logo perspectives you can’t see!
However, Commander Flex can further improve their logo by implementing the design strategy discussed above, including limiting the palette of logos! The other two logos, despite their special design, are still not funny to competitors.