Essential Promotional Sunscreen in summer
There are many vital things to the promotional marketer and one of the most important is consider the different climatic effects that engaging in outdoor sponsorships can cause to your potential target market. No matter if it is a hot day or not, we now know that ultraviolet rays are able to penetrate cloud cover and cause bad effects for those people who are sensitive to them. Therefore, the use of promotional sunscreen products with a custom printed logo is essential for those wanting to connect with and engage exactly with their client base when making business in Australia.
It’s a household fact that the people of Australia are very much interested in the outdoors and supporting their preferred sporting teams. It makes much sense as the great outdoors in Australia is considered to be some of the most pristine and accessible in the world. With interest growing in the natural environment and more and more people wanting to experience it every year promotional sunscreen products, whether they be bottles, spray on or wipes have become a must-have item in the promotional arsenal of companies wanting to engage with Australian consumers.
Think about the products you are using for the promotional marketing and the various sponsorships or outdoor events your organization sponsors or supports. This could simply be something like handing out tickets to an event all the way through to being a naming rights sponsor of a specific fixture or major venue. Not only is it considered to be a necessary item to give away these days but it is also a matter of legal responsibility in many cases. You want to be seen as a good corporate citizen and you want to make sure that your staff is protected from the negative aspects of the Australian climate and for both these reasons the use of promotional sunscreen or sun-block is a good way to both engage with consumers and give a nice solution to the problem of UV exposure.
Think for a while also of your staff and their needs. If they go outdoors to perform their duties at any stage, you may be legally responsible for the consequences. The laws are very specific when it comes to the provision of UV proof clothing a headwear for staff. The icing on the cake and the final evidence that you take your responsibilities in this respect seriously is the provision of promotional products for those members you should protect.
Since promotional sun-block lasts a long time and it’s unlikely a recipient is going to use all that is found in a branded tube at one event most people will take the custom sunscreen you’ve given them and take it home with them so the life of your brand exposure is extended and may be seen by people attending multiple events, not just simply the activity at which you originally distributed the product initially. This is one of the ideal situations where the cost of branding and handing out a promotional item is amortized across multiple exposures and therefore creases much greater cost efficiencies.